The Adidas GTM Guide
A Go-To-Market process site created for teams at Adidas and Reebok - showing what needs to be done, by when, and by which teams to meet production and marketing deadlines.
Category: Service design, Instructional, GTM HR/marketing
I worked alongside 2 colleagues for this project, a fellow designer and a content writer.
We interviewed various stakeholders within Adidas and Reebok to understand the different teams, production cycles, and how each roles work together to meet the KPIs. The site has been translated into Korean, Chinese, and Japanese.
Wireframes
