B2B2C Edutainment / Sustainability
Ranger Buddies x KFC
Project scope:
Strategic collaboration alignment and product road mapping
User experience journey mapping and monthly mission calendars
Spin the wheel / rewards flow and interface creation
Collective cards ideation and development
B2B2C Edutainment / Sustainability
Ranger Buddies : product features, partners, design system and brand guidelines
Ranger Buddies Product Design: Activities & Features
Features completed and shipped on the Ranger Buddies web app.
Rugby Seven’s Colouring Competition
Examples of digital and phygital activities and missions created with various partners.
The Product Design System, the Visual Brand Design Guide + Misc
Overview of the Ranger Buddies product design system, brand visual guideline and pitch deck.
B2B Enterprise Mobile
Salesforce mobile - customer 360 enterprise cloud computing solutions
Finance
Understanding how the Salesforce Financial Services Cloud and data from Tableau can help customers in finance/banking with custom mobile apps.
Retail
A clienteling app for retail sales agents, and a franchise management app built for new and existing franchisees to manage their outlets.
Sustainability
A mobile app designed for sustainability executives and teams to track key KPIs and take actions, linked to the Salesforce Sustainability Cloud.
B2C Media Mobile Apps & Web
Singapore Press Holdings : journalism, media, radio
Awedio - SPH RADIO
A re-designed SPH radio app for Android & iOS.
Features development projects for Berita Harian
What are some community-based features we can create for the Singaporean Malay citizens?
The Berita Harian App
A re-designed Berita Harian app for the Malay readers.
UX/UI/Visual Design
Quadmark Agency : selected projects for agency clients
Google Watch + Android TV
A collection of visual assets for Google WearOS, and illustrations for Google Android TV.
Great Eastern - Get Fit
A B2C fitness app for Great Eastern customers to earn points through walking and burn points through a separate rewards app
Adidas GTM Process Book
A GTM guidebook for internal process use.
Projects
Design & Research Projects for Mandai, Adobe (Acrobat) and Antler
Mandai X
Understanding how the Salesforce Financial Services Cloud and data from Tableau can help customers in finance/banking with custom mobile apps.
Adobe Acrobat
Nudging unpaid users to become paid/pro users using growth design tactics for the Korean market.
Antsi - incubation project from Antler
The identity verification product for e-commerce platforms.
Where it all started
Freelance + miscellaneous projects
Tokio Marine
An insurance agent product to help with scheduling and custom recom
Ballast Labs
My first group work/project in UXUI for a start up in San Francisco that no longer exists.
Motion & Graphic Design
Chosen pieces of video and graphic design projects over the years.