B2B2C Edutainment / Sustainability
Ranger Buddies x KFC
Project scope:
Strategic collaboration alignment and product road mapping
User experience journey mapping and monthly mission calendars
Spin the wheel / rewards flow and interface creation
Collective cards ideation and development
B2B2C Edutainment / Sustainability
Ranger Buddies : product features, partners, design system and brand guidelines
Ranger Buddies Product Design: Activities & Features
Features completed and shipped on the Ranger Buddies web app.
Ranger Buddies Missions at the Mandai Parks + Rugby Seven’s
Examples of digital and phygital activities and missions created with various partners.
The Product Design System, the Visual Brand Design Guide + Misc
Overview of the Ranger Buddies product design system, brand visual guideline and pitch deck.
B2B Enterprise Mobile
Salesforce mobile - customer 360 enterprise cloud computing solutions
Finance
Understanding how the Salesforce Financial Services Cloud and data from Tableau can help customers in finance/banking with custom mobile apps.
Retail
A clienteling app for retail sales agents, and a franchise management app built for new and existing franchisees to manage their outlets.
Sustainability
A mobile app designed for sustainability executives and teams to track key KPIs and take actions, linked to the Salesforce Sustainability Cloud.
B2C Media Mobile Apps & Web
Singapore Press Holdings : journalism, media, radio
Awedio - SPH RADIO
A re-designed SPH radio app for Android & iOS.
Features development projects for Berita Harian
What are some community-based features we can create for the Singaporean Malay citizens?
The Berita Harian App
A re-designed Berita Harian app for the Malay readers.
UX/UI/Visual Design
Quadmark Agency : selected projects for agency clients
Google Watch + Android TV
A collection of visual assets for Google WearOS, and illustrations for Google Android TV.
Great Eastern - Get Fit
A B2C fitness app for Great Eastern customers to earn points through walking and burn points through a separate rewards app
Adidas GTM Process Book
A GTM guidebook for internal process use.
Projects
Design & Research Projects for Mandai, Adobe (Acrobat) and Antler
Mandai X
Understanding how the Salesforce Financial Services Cloud and data from Tableau can help customers in finance/banking with custom mobile apps.
Adobe Acrobat
Nudging unpaid users to become paid/pro users using growth design tactics for the Korean market.
Antsi - incubation project from Antler
The identity verification product for e-commerce platforms.
Where it all started
Freelance + miscellaneous projects
Tokio Marine
An insurance agent product to help with scheduling and custom recom
Ballast Labs
My first group work/project in UXUI for a start up in San Francisco that no longer exists.
Motion & Graphic Design
Chosen pieces of video and graphic design projects over the years.